A Silent Killer…Email Etiquette.

Isn’t it amazing how some people can’t answer simple business emails?

Clearly, I am not talking about people you cold contact or spam. I am talking about contacts you’ve actually met, had a few chats with, you know…communicated with…and then…abysmally they just dropped off the radar. They are still peeping at your emails from time to time but do not take any action on them. What is going on?

email - aware

Before pointing fingers, here are some pretexts used by many when deciding not to answer an email:

  1. They do not want to do business with you or your company.
  2. They are busy with other things.They do not want to do overtime.
  3. They just don’t care. Maybe you will stop sending emails.
  4. They don’t have an answer for you.

Not even one of the reasons above can motivate going silent on a contact. It is bad for business and bad for your reputation.

Chances are a CEO or Director will answer you in a few days, but a standard connection will fail to produce a reply altogether because “he didn’t find the time”. The lower you go on the business hierarchy the stronger are your chances to get stuck. The problem may be rooted in poor training.

Irregardless, we should not dwell on that, our objective is to get an answer. Remember, this is business. Their lack of basic etiquette should not stop us from doing an awesome job.

I’ve compiled a short list, not from books, but from my personal experience, to try to improve the odds of receiving a reply.

This is it. How to bullet proof your email so even an unprofessional individual answers it:

  1. Always tell them what you actually want and when you want it. Use plain words and few sentences.
  2. Think for their part, this implies to do some of their work. Connect the dots.
  3. Always CC another person form that company. A superior preferably.
  4. Always follow-up with a phone call a day after you send the email.
  • We are all guilty of not answering some emails for various reasons. Although this is a common practice, it is not something that commands professionalism.
  • How do you handle these situations?